Incongruent messaging key to getting people to register as organ donors
A new study from the UBC Sauder School of Business finds a subtle shift in organ donor messaging can lead to a big boost in registration.
Apr 19, 2021
Weight loss changes people’s responsiveness to food marketing: study
According to a new study by the UBC Sauder School of Business and French researchers, people with obesity tend to be more responsive to food marketing — but when their weight drops significantly, so does their responsiveness to marketing.
Apr 1, 2021
The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’
Few marketers would recommend that clients call their products ugly — but new research from UBC Sauder shows that when it comes to selling misshapen fruits and vegetables, labeling them as “ugly” can be a recipe for marketing success, while diverting millions of tons of edible produce from landfills.
Mar 9, 2021
UBC experts on International Women’s Day
UBC experts are available to comment on topics related to International Women’s Day.
Mar 5, 2021
Investors who try to time the market take on more risk and make less money: study
A handful of online investors recently made a fortune on the Reddit-fueled runup of GameStop and other underperforming stocks — but a new study from the UBC Sauder School of Business shows that active traders who try to time the market are more likely to end up on the losing end of the equation.
Feb 18, 2021
B.C. has better tools than universal basic income to create a more just society, report finds
A basic income for all is not the best policy option to effectively tackle poverty and other justice-related issues in B.C., according to an expert panel of economists whose report on the idea of a basic income guarantee was released today.
Jan 28, 2021
UBC experts on the GameStop stock surge
UBC experts are available to comment on various topics related to the social media-driven trading frenzy.
Jan 28, 2021
UBC experts on Biden’s inauguration
U.S. president-elect Joe Biden takes office on Jan. 20. UBC experts are available to comment on a variety of issues related to the Biden administration.
Jan 19, 2021
UBC experts on Trump article of impeachment
The U.S. House of Representatives has introduced an Article of Impeachment against President Donald Trump. UBC experts are available to comment.
Jan 11, 2021
UBC experts on U.S. Capitol occupation and riot
UBC experts are available to comment on the U.S. Capitol occupation and riot.
Jan 6, 2021
Crowdfunding can affect consumer product choices — especially when the products do good
A new study from the UBC Sauder School of Business shows that people will pay far more for social good items when they’re crowdfunded.
Dec 16, 2020
Better housing policies needed in a post-COVID world
UBC report highlights gains but calls for longer-term solutions to improve housing supply
Nov 24, 2020
UBC experts on 2020 U.S. presidential election
UBC experts are available to comment on various topics related to the U.S. presidential election on Nov. 3.
Nov 3, 2020
More Republicans follow COVID guidelines when they’re told it will protect themselves: study
For decades, scientists have predicted that a deadly pandemic would sweep the globe — but what they didn’t expect was that basic public health measures such as mask wearing and social distancing would become political flashpoints, especially in the United States.
Nov 2, 2020
UBC experts on 2020 B.C. provincial election
British Columbians will go to the polls to elect a new government on Oct. 24. UBC experts are available to comment on a variety of election issues.
Oct 13, 2020
UBC experts on B.C. Supreme Court ruling against legalizing private health care
B.C. Supreme Court has ruled against legalizing private healthcare today following a landmark trial that lasted three-and-a-half years and involved more than 100 witnesses.
Sep 10, 2020
Study says basic mindfulness can be key to solving workplace conflict
Workplaces are fraught with conflict — but according to a new study from the UBC Sauder School of Business, there’s an effective way to help manage conflict on the job: mindfulness.
Sep 9, 2020
Canadians wary of new technologies that allow employers to spy on staff
Emerging surveillance technologies designed to help employers monitor the productivity of staff are largely viewed by the public as unreasonable and intrusive, according to new UBC research. Resistance was especially high for those technologies that are difficult to connect directly to performance measurement.
Aug 5, 2020
Want to fuel your personal performance? You’re probably choosing the wrong foods
A new study from the UBC Sauder School of Business shows people incorrectly believe that sugary, fatty foods will supercharge their activities.
Jul 30, 2020
New study reveals people more likely to donate when reminded of own mortality
New research from the UBC Sauder School of Business shows that people are 30 per cent more likely to donate their assets when faced with their own mortality.
Jul 8, 2020