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UBC Sauder research reveals how framing time—by years or by length—shapes consumer perceptions and pricing, from whiskey auctions to used goods.
Most Recent Stories
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Active budget management supports UBC’s financial resilience
Guided by UBC’s Strategic Directions 2025-30, this process aligns resources with institutional priorities and reinforces UBC’s academic mission.
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The Colombian border is one of the biggest obstacles to building a new Venezuela
Sally Sharif, Lecturer in Political Science
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UBC co-op programs fuel creativity and innovation in B.C.’s workforce
Pushing the economy forward: UBC partnerships offer businesses fresh talent while giving students valuable experience
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Breaking down research silos to understand a shifting Salish Sea
The Sentinels of Change Alliance shows what’s possible when collaboration is a foundation, not an add-on.
Explore
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Carney reaches ‘landmark’ tariff deal with China
CTV News
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These fully grown sea lions won’t stop nursing, and scientists don’t know why
CBC
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B.C. feels tariff sting as exports to U.S. fall for seventh straight month
Business in Vancouver
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B.C. and feds sign lumber understanding with China, as province looks beyond U.S.
The Canadian Press




















