Beats

Seventy-five per cent of the men said that a man should have physical strength, compared with those who said a man should have intellectual strength (87 per cent). Credit: Tony Alter/Flickr

Millennial men value altruism and self-care above traditional male qualities

Contrary to popular stereotypes, young men today are likely to be selfless, socially engaged and health-conscious, according to a new study from the University of British Columbia and Intensions Consulting, a Vancouver-based market research firm.