Society & Culture
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Time warp: How marketers express time can affect what consumers buy
UBC Sauder research reveals how framing time—by years or by length—shapes consumer perceptions and pricing, from whiskey auctions to used goods.
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UBC co-op programs fuel creativity and innovation in B.C.’s workforce
Pushing the economy forward: UBC partnerships offer businesses fresh talent while giving students valuable experience
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AI in the law: How UBC researchers are helping to future-proof justice
A new initiative at the Allard School of Law addresses ethical, regulatory and technological challenges to protect the public and improve access to justice.
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The mathematics of gift wrapping
UBC Mathematics postdoctoral fellow Dr. Adam Martens talks about the geometry of gift wrapping—and why you can’t wrap a ball perfectly (so don’t even bother).
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Is your neighbourhood playable? New website breaks it down
UBC researchers have created Canada’s first playability index, revealing how neighbourhoods support—or hinder—children’s outdoor play. Explore what makes a city playable and why urban planners need to think like kids.
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Spot these three Salish constellations this winter
Discover three Salish asterisms lighting up winter skies and the stories behind them, as UBC researcher Dr. Shandin Pete shares Indigenous astronomical knowledge.
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Why you shouldn’t sue your cousin for food poisoning, and other holiday legalities
Thinking of suing those troublesome trespassing carolers? A UBC law expert explains why holiday legal battles might not be worth it—and answers other festive legal questions.






