UBC Sauder School of Business
-
Using envy as a marketing tool can backfire
For decades, marketers have used envy to sell, attempting to cash in on consumers’ desire to want what others have. But does it actually work?
-
Mindfulness at work: UBC study first to uncover positive benefits for teams
Challenges and differences in opinion are inevitable when working in a team. But new research from the UBC Sauder School of Business has found that some of these conflicts can be reduced – or even avoided – through team mindfulness.
-
Speed limit enforcement could help fix ICBC: UBC expert
With ICBC reporting a potential $1.3-billion deficit, many ideas are being proposed to help the Crown corporation scale back its spending.