UBC Sauder School of Business

Vigilantes seeking justice can also spell trouble for workplaces, study finds

Vigilantes are known for fighting perceived wrongs by taking matters into their own hands. But what effect do they have on workplaces? A new study from UBC Sauder shows that vigilante behaviour can pose challenges for organizations because it is increasingly coming from outside as well as within the workplace.
Can bad reviews be good for business? New UBC research says yes

Studies have shown that low star ratings and negative comments from unsatisfied customers can have an enormous impact on shoppers’ purchase decisions — and even ruin a product’s prospects. But are negative reviews always such a bad thing?
Wordle’s benefits go beyond keeping you sharp

Many Wordle players say it helps keep their brains sharp. But did you know playing word games could also lead to success in business?
Q&A: How racism holds Black women back from leadership positions

Black women are woefully underrepresented in leadership positions in North American businesses. A new study from the UBC Sauder School of Business finds that stereotypes about Black women put them at a serious disadvantage in the workplace.
Laneway homes can decrease neighbouring property values in affluent areas: UBC study

Having a laneway house next door can significantly decrease the value of your Vancouver home, depending on where you live, according to a new UBC Sauder School of Business study.
Incongruent messaging key to getting people to register as organ donors

A new study from the UBC Sauder School of Business finds a subtle shift in organ donor messaging can lead to a big boost in registration.
Weight loss changes people’s responsiveness to food marketing: study

According to a new study by the UBC Sauder School of Business and French researchers, people with obesity tend to be more responsive to food marketing — but when their weight drops significantly, so does their responsiveness to marketing.
The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’

Few marketers would recommend that clients call their products ugly — but new research from UBC Sauder shows that when it comes to selling misshapen fruits and vegetables, labeling them as “ugly” can be a recipe for marketing success, while diverting millions of tons of edible produce from landfills.
Investors who try to time the market take on more risk and make less money: study

A handful of online investors recently made a fortune on the Reddit-fueled runup of GameStop and other underperforming stocks — but a new study from the UBC Sauder School of Business shows that active traders who try to time the market are more likely to end up on the losing end of the equation.