UBC Sauder School of Business

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Weight loss changes people’s responsiveness to food marketing: study

According to a new study by the UBC Sauder School of Business and French researchers, people with obesity tend to be more responsive to food marketing — but when their weight drops significantly, so does their responsiveness to marketing.

Apr 1, 2021

Researchers tested their hypothesis with multiple field studies, including one at a local farmers market where they sold both attractive and unattractive tomatoes, carrots and potatoes.

The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’

Few marketers would recommend that clients call their products ugly — but new research from UBC Sauder shows that when it comes to selling misshapen fruits and vegetables, labeling them as “ugly” can be a recipe for marketing success, while diverting millions of tons of edible produce from landfills.

Mar 9, 2021

New research from the UBC Sauder School of Business shows that active traders end up with more risk and lower returns.

Investors who try to time the market take on more risk and make less money: study

A handful of online investors recently made a fortune on the Reddit-fueled runup of GameStop and other underperforming stocks — but a new study from the UBC Sauder School of Business shows that active traders who try to time the market are more likely to end up on the losing end of the equation.

Feb 18, 2021

According to data from the Pew Research Center, by 2016, 25 per cent of Americans had contributed to a crowdfunded project.

Crowdfunding can affect consumer product choices — especially when the products do good

A new study from the UBC Sauder School of Business shows that people will pay far more for social good items when they’re crowdfunded.

Dec 16, 2020

More Republicans follow COVID guidelines when they’re told it will protect themselves: study

For decades, scientists have predicted that a deadly pandemic would sweep the globe — but what they didn’t expect was that basic public health measures such as mask wearing and social distancing would become political flashpoints, especially in the United States.

Nov 2, 2020

Study says basic mindfulness can be key to solving workplace conflict

Workplaces are fraught with conflict — but according to a new study from the UBC Sauder School of Business, there’s an effective way to help manage conflict on the job: mindfulness.

Sep 9, 2020

New study reveals people more likely to donate when reminded of own mortality

New research from the UBC Sauder School of Business shows that people are 30 per cent more likely to donate their assets when faced with their own mortality.

Jul 8, 2020

Get it over with, or procrastinate? New research explores our decision-making process

When it’s time to schedule a vacation, most people will do it right away. But when it comes to booking a root canal, some people will procrastinate while others will put it at the top of their to-do list.

Jun 2, 2020

Consumers value products more on sunny and snowy days but not when it rains

A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to mentally visualize using products associated with the respective weather, which leads to consumers placing a higher value on them.

Feb 27, 2020

UBC experts on Vancouver’s 2019 Empty Homes Tax data

The City of Vancouver released initial 2019 Empty Homes Tax statistics this morning, which showed that almost 15 per cent fewer properties were declared vacant last year. UBC experts are available to comment.

Feb 7, 2020

New study finds companies with women on corporate boards are more innovative, efficient

If there were a straightforward and cost-effective way for businesses to fuel groundbreaking innovation, improve efficiency, spur growth, increase competitiveness and reduce risk, they would almost surely adopt it.

Feb 6, 2020

New research from the UBC Sauder School of Business reveals that the resale ticket market also appeals to sports fans who normally buy season tickets. Credit: Chris Chow/Unsplash

Resale ticket markets benefit sports teams and fans

New research co-authored by Yanwen Wang, an assistant professor in the UBC Sauder School of Business, reveals that the resale ticket market also appeals to sports fans who normally buy season tickets.

Jan 14, 2020

UBC Sauder’s unique prediction markets predicts Canada’s federal election outcome.

UBC Sauder’s prediction markets forecast federal election outcome

A stock market at the UBC Sauder School of Business is aiming to predict the outcome of Canada’s upcoming federal election.

Oct 15, 2019

How to make carbon pricing palatable to air travellers

Travellers are willing to pay a little more for flights if they know the extra money will be used to address carbon emissions, a new study from the UBC Sauder School of Business has found.

Oct 2, 2019

UBC experts on B.C.’s speculation and vacancy tax data

B.C. Finance Minister Carole James is releasing data from the first year of the province’s speculation and vacancy tax this morning. UBC experts are available to comment.

Sep 12, 2019

Shoppers more likely to pay for upgrades when extra cost is an ‘add-on,’ study finds

Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher overall price, according to new research from the UBC Sauder School of Business.

Sep 10, 2019

Amateur investors fail to diversify and are better off choosing stocks at random

Whether they’re aiming to avoid high financial management fees, control their own investments, or enjoy the thrill of playing the market, more consumers are opening investment accounts and making their own stock picks.

Aug 14, 2019

Beyond the bottom line: Investors favour companies that give back

Savvy business leaders understand that when companies give back, they can attract better employees and win customers. But a new study shows they’re not only doing it to impress workers and consumers: they’re also doing it to boost their bottom line.

Jul 30, 2019

The property train: how a new subway line in Shanghai boosted home prices

Major rapid transit projects can cost billions of dollars to build, but a new study from a researcher at UBC’s Sauder School of Business has found they can also increase nearby home prices in the world’s fast-growing urban areas.

Jul 22, 2019

B.C. Legislature in the snow. Credit: Tracy O/Flickr

UBC experts on B.C. budget

The B.C. NDP government is unveiling its second provincial budget this afternoon. UBC experts are available for comment.

Feb 19, 2019