UBC Sauder School of Business
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How to make carbon pricing palatable to air travellers
Travellers are willing to pay a little more for flights if they know the extra money will be used to address carbon emissions, a new study from the UBC Sauder School of Business has found.
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Shoppers more likely to pay for upgrades when extra cost is an ‘add-on,’ study finds
Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher overall price, according to new research from the UBC Sauder School of Business.
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Amateur investors fail to diversify and are better off choosing stocks at random
Whether they’re aiming to avoid high financial management fees, control their own investments, or enjoy the thrill of playing the market, more consumers are opening investment accounts and making their own stock picks.
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The property train: how a new subway line in Shanghai boosted home prices
Major rapid transit projects can cost billions of dollars to build, but a new study from a researcher at UBC’s Sauder School of Business has found they can also increase nearby home prices in the world’s fast-growing urban areas.
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Adding more women’s and unisex washrooms can boost business’s bottom line
According to a new study from the UBC Sauder School of Business, increasing the size of women’s washrooms and adding unisex washroom options can contribute to increased gender equity, customer satisfaction and sales volume in business facilities.
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Personalized online product recommendations may be more deceptive than they seem
Beware of “personalized” product recommendations on e-commerce sites, because some retailers might use them deceptively to influence consumers into buying lower quality products.
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Using envy as a marketing tool can backfire
For decades, marketers have used envy to sell, attempting to cash in on consumers’ desire to want what others have. But does it actually work?
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Mindfulness at work: UBC study first to uncover positive benefits for teams
Challenges and differences in opinion are inevitable when working in a team. But new research from the UBC Sauder School of Business has found that some of these conflicts can be reduced – or even avoided – through team mindfulness.