Expert Profile

Tim Silk, PhD, BBA

Professor of Marketing (He/Him/His)

Expertise

  • Consumer behavior
  • brand management
  • new product development
  • market research
  • pricing
  • rebates
  • gift cards
  • reward programs
  • loyalty programs
  • disruptive innovation
  • observation techniques
  • biases in judgement and decision making
  • public policy
  • consumer protection
  • English

Tim Silk

Email: tim.silk@sauder.ubc.ca

Tel: 604-822-8362

Website: https://www.sauder.ubc.ca/people/tim-silk

X: https://twitter.com/TimSilkProf

Alternate Contact

Sachintha Wickramasinghe
UBC Media Relations

Tel: 604-822-4549
Email: sachi.wickramasinghe@ubc.ca