Expert Profile
Tim Silk, PhD, BBA
Professor of Marketing (He/Him/His)
Campus Location
Expertise
- Consumer behavior
- brand management
- new product development
- market research
- pricing
- rebates
- gift cards
- reward programs
- loyalty programs
- disruptive innovation
- observation techniques
- biases in judgement and decision making
- public policy
- consumer protection
Interview Language(s)
- English

Contact Information
Tim Silk
Email: tim.silk@sauder.ubc.ca
Tel: 604-822-8362
Alternate Contact
Sachintha Wickramasinghe
UBC Media Relations
Tel: 604-822-4549
Email: sachi.wickramasinghe@ubc.ca