Expert Profile
Dr. Eric Li
Associate Professor (He/Him/His)
Appointments
Campus Location
Fields
Expertise
- social enterprise
- social innovation
- not-for-profit marketing
- pro-social behaviour
- multicultural marketing and consumption
- consumer well-being
- health promotion
- consumer privacy
- food security
- digital marketing
- social media marketing
- community well-being
- sustainable rural communities
Interview Language(s)
- Cantonese
- English
- Mandarin

Contact Information
Eric Li
Email: eric.li@ubc.ca
Tel: 250-807-8853
Website: https://management.ok.ubc.ca/about/contact/eric-li/
Alternate Contact
David Bidwell
UBC Okanagan Communications
Cell: 250-808-3042
Email: david.bidwell@ubc.ca