Expert Profile

Dr. Eric Li

Associate Professor (He/Him/His)

Expertise

  • social enterprise
  • social innovation
  • not-for-profit marketing
  • pro-social behaviour
  • multicultural marketing and consumption
  • consumer well-being
  • health promotion
  • consumer privacy
  • food security
  • digital marketing
  • social media marketing
  • community well-being
  • sustainable rural communities
  • Cantonese
  • English
  • Mandarin

Eric Li

Email: eric.li@ubc.ca

Tel: 250-807-8853

Website: https://management.ok.ubc.ca/about/contact/eric-li/