Siddhanth Mookerjee
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New research challenges the common belief that everyone needs the same amount of sleep for good health.
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The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’
Few marketers would recommend that clients call their products ugly — but new research from UBC Sauder shows that when it comes to selling misshapen fruits and vegetables, labeling them as “ugly” can be a recipe for marketing success, while diverting millions of tons of edible produce from landfills.
