Marketing and Consumer Behaviour

    • Cognitive development, infancy, childhood, adolescence, racism, race, stereotypes, cooperation, bias, innateness, science education, multiculturalism, gender, ethnicity, neuromarketing, attitudes, preferences, psychology
  • David Hardisty, PhD
    • Consumer behaviour
    • sustainability
    • energy efficiency
    • decisions about the future
    • product attribute framing
    • consumer psychology
    • sustainable development
  • Ann Stone, MBA
    • Marketing
    • advertising
    • branding
    • promotional strategies
    • food service
    • franchising
  • Dr. Eric Li
    • social enterprise
    • social innovation
    • not-for-profit marketing
    • pro-social behaviour
    • multicultural marketing and consumption
    • consumer well-being
    • health promotion
    • consumer privacy
    • food security
    • digital marketing
    • social media marketing
    • community well-being
    • sustainable rural communities
  • JoAndrea (Joey) Hoegg
    • Social influence, consumer-brand relationships, consumer response to product design, sensory marketing
    • Management education
    • customer satisfaction
    • mergers and acquisition
    • innovation
    • international collaborations in education
  • Mary Jung, PhD
    • exercise adherence
    • dietary adherence
    • lifestyle behaviour change
    • prediabetes
    • diabetes prevention
    • health program evaluation
    • digital health technologies
  • Tim Silk, PhD, BBA
    • Consumer behavior
    • brand management
    • new product development
    • market research
    • pricing
    • rebates
    • gift cards
    • reward programs
    • loyalty programs
    • disruptive innovation
    • observation techniques
    • biases in judgement and decision making
    • public policy
    • consumer protection
  • Yann Cornil
    • Role of marketing in obesity
    • food industry and food marketing
    • calorie labelling
    • role of food enjoyment
    • restaurant management
    • hedonic consumption
    • sensory perception