The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’
Few marketers would recommend that clients call their products ugly — but new research from UBC Sauder shows that when it comes to selling misshapen fruits and vegetables, labeling them as “ugly” can be a recipe for marketing success, while diverting millions of tons of edible produce from landfills.
Mar 9, 2021
