-
UBC expert unpacks Canadian soft power, Shane’s bottomhood and who belongs in cottage country.
-
UBC experts team up to tackle air pollution with network of sensors
Air pollution is an urgent problem linked to as many as nine million deaths per year worldwide and 14,000 annually in Canada, primarily from related heart and lung diseases. A group of UBC experts are determined to mount a rapid response through research.
-
The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’
Few marketers would recommend that clients call their products ugly — but new research from UBC Sauder shows that when it comes to selling misshapen fruits and vegetables, labeling them as “ugly” can be a recipe for marketing success, while diverting millions of tons of edible produce from landfills.
