UBC Sauder

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Weight loss changes people’s responsiveness to food marketing: study

According to a new study by the UBC Sauder School of Business and French researchers, people with obesity tend to be more responsive to food marketing — but when their weight drops significantly, so does their responsiveness to marketing.

Apr 1, 2021

Researchers tested their hypothesis with multiple field studies, including one at a local farmers market where they sold both attractive and unattractive tomatoes, carrots and potatoes.

The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’

Few marketers would recommend that clients call their products ugly — but new research from UBC Sauder shows that when it comes to selling misshapen fruits and vegetables, labeling them as “ugly” can be a recipe for marketing success, while diverting millions of tons of edible produce from landfills.

Mar 9, 2021

More Republicans follow COVID guidelines when they’re told it will protect themselves: study

For decades, scientists have predicted that a deadly pandemic would sweep the globe — but what they didn’t expect was that basic public health measures such as mask wearing and social distancing would become political flashpoints, especially in the United States.

Nov 2, 2020

Want to fuel your personal performance? You’re probably choosing the wrong foods

A new study from the UBC Sauder School of Business shows people incorrectly believe that sugary, fatty foods will supercharge their activities.

Jul 30, 2020

What will the post-pandemic workplace look like?

The COVID-19 pandemic has resulted in millions of people working from home. As businesses begin to reopen, employees may find themselves in a very different workplace than before the pandemic.

May 25, 2020

UBC experts on transit strike

Transit users across Metro Vancouver are preparing for a full-scale bus and SeaBus shutdown on Wednesday as the union representing bus operators and maintenance workers continues negotiations with the Coast Mountain Bus Company.

Nov 26, 2019

UBC experts are available to comment on ride-hailing in B.C. Credit: Flickr

UBC experts on ride-hailing in Metro Vancouver

Earlier today, Uber confirmed its plans to begin offering ride-hailing service in Metro Vancouver, following a similar announcement from Lyft earlier this month. UBC experts are available to comment.

Aug 28, 2019

Adding more women’s and unisex washrooms can boost business’s bottom line

According to a new study from the UBC Sauder School of Business, increasing the size of women’s washrooms and adding unisex washroom options can contribute to increased gender equity, customer satisfaction and sales volume in business facilities.

Dec 20, 2018

A 2012 U.S. political ad targeting then-president Barack Obama.

Negative advertising works in U.S. politics

New research from the UBC Sauder School of Business has found that negative political advertising is effective, especially if it’s coming directly from a candidate or their campaign.

Nov 1, 2018

The researchers found that when teams are more mindful, the degree of interpersonal conflict decreased.

Mindfulness at work: UBC study first to uncover positive benefits for teams

Challenges and differences in opinion are inevitable when working in a team. But new research from the UBC Sauder School of Business has found that some of these conflicts can be reduced – or even avoided – through team mindfulness.

May 3, 2018

Why everyone loses at the workplace blame game

A new UBC Sauder School of Business study finds the demoralizing effects of what researchers call “swift blame” not only hurts employees, but also the bottom line.

Jun 26, 2017

Believing a cocktail contains an energy drink makes you feel more drunk

New research suggests that simply telling a young man that an energy drink has been added to his alcoholic beverage can make him feel more intoxicated, daring and sexually self-confident.

May 11, 2017

UBC Sauder’s election prediction markets take on pollsters

The UBC Sauder School of Business’s Prediction Markets are up and running, with traders speculating on who will win B.C. provincial election on May 9.

Mar 15, 2017

Get better customer service by choosing your words wisely

The next time you make a complaint to your cellphone or cable company, don’t get personal.

Dec 12, 2016

How toxic handlers save workplaces from destruction

You’ve watched them comfort colleagues, defuse tense situations and take the heat from tough bosses. These toxic handlers voluntarily shoulder the sadness, frustration, bitterness and anger of others so that high-quality work continues to get done.

Nov 30, 2016

How Black Friday ads transform calm into chaos

New research co-authored by Darren Dahl, professor in the UBC Sauder School of Business, finds that aggressive behaviour is primed the moment customers are first exposed to retail ads.

Nov 22, 2016

Bank debt in China is a ticking time bomb

China has rapidly risen to become the world’s second-largest economy, but it risks toppling without reforms, according to Kai Li, W. Maurice Young Chair in finance at the UBC Sauder School of Business.

Jun 6, 2016

Panel discussion – Can Vancouver become more affordable while remaining livable?

Date/Time: Tuesday, May 24, 2016, 4:30 p.m. – 6 p.m. Location/Map: Room 2309, AMS Nest, 6133 University Blvd. http://www.maps.ubc.ca/?N049 Event details: Can Vancouver build more affordable housing while maintaining our […]

May 24, 2016

Product info online can boost sales, even if shoppers never visit website: UBC study

A new UBC Sauder study finds that telling customers there’s product information available online makes people more likely to buy it – even if they don’t actually go to the website.

Apr 28, 2016

Overzealous forecasts by financial analysts drag down stock markets

Financial analysts are provoking unwarranted volatility in the financial markets with forecasts that are out of line with reality, according to a new study by UBC Sauder accounting professors Russell Lundholm and Rafael Rogo.

Apr 20, 2016