UBC Sauder
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A new study identified a surprising factor that is undermining relationship satisfaction and stability: the inconsistency between a person’s sexual identity or attraction, and whether they are in a same-sex or different-sex relationship.
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Many people have biased perceptions of EDI leaders: study
A new study from the Sauder School of Business shows many people have deeply held beliefs about who should be an EDI leader, and they are rooted in racial stereotypes.
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Owners of the priciest properties in Vancouver pay very little income tax, UBC study finds
A new study from UBC’s Sauder School of Business shows that owners of $3.7-million homes in Vancouver pay just $15,800 in income tax.
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Vigilantes seeking justice can also spell trouble for workplaces, study finds
Vigilantes are known for fighting perceived wrongs by taking matters into their own hands. But what effect do they have on workplaces? A new study from UBC Sauder shows that vigilante behaviour can pose challenges for organizations because it is increasingly coming from outside as well as within the workplace.
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Can bad reviews be good for business? New UBC research says yes
Studies have shown that low star ratings and negative comments from unsatisfied customers can have an enormous impact on shoppers’ purchase decisions — and even ruin a product’s prospects. But are negative reviews always such a bad thing?
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Baby fever: UBC study finds advertising and social media can boost desire to have children
A new study from the UBC Sauder School of Business finds that viewing positive parent-child images in advertising and social media boosts empathic emotions, which in turn increases young adults desire to have children.
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Laneway homes can decrease neighbouring property values in affluent areas: UBC study
Having a laneway house next door can significantly decrease the value of your Vancouver home, depending on where you live, according to a new UBC Sauder School of Business study.
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Weight loss changes people’s responsiveness to food marketing: study
According to a new study by the UBC Sauder School of Business and French researchers, people with obesity tend to be more responsive to food marketing — but when their weight drops significantly, so does their responsiveness to marketing.
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The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’
Few marketers would recommend that clients call their products ugly — but new research from UBC Sauder shows that when it comes to selling misshapen fruits and vegetables, labeling them as “ugly” can be a recipe for marketing success, while diverting millions of tons of edible produce from landfills.
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More Republicans follow COVID guidelines when they’re told it will protect themselves: study
For decades, scientists have predicted that a deadly pandemic would sweep the globe — but what they didn’t expect was that basic public health measures such as mask wearing and social distancing would become political flashpoints, especially in the United States.
