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  • Time warp: How marketers express time can affect what consumers buy

    Time warp: How marketers express time can affect what consumers buy

    UBC Sauder research reveals how framing time—by years or by length—shapes consumer perceptions and pricing, from whiskey auctions to used goods.

  • Disability progression in multiple sclerosis linked to income, education

    Disability progression in multiple sclerosis linked to income, education

    Neighbourhood income and education level is associated with risk of disability progression in patients with multiple sclerosis, suggests new research from the University of British Columbia.

News Tips & Story Ideas

  • Colliding galaxies create the brightest, fastest growing black holes at their centre

  • UBC team develops greener way to produce clothing fibres

  • ‘Forever’ chemicals found in B.C. sea otters

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EXPLORE OTHER STORIES FROM UBC NEWS

  • Time warp: How marketers express time can affect what consumers buy
    Society & Culture

    Time warp: How marketers express time can affect what consumers buy

  • UBC co-op programs fuel creativity and innovation in B.C.’s workforce
    University News

    UBC co-op programs fuel creativity and innovation in B.C.’s workforce

  • Breaking down research silos to understand a shifting Salish Sea
    University News

    Breaking down research silos to understand a shifting Salish Sea

  • AI in the law: How UBC researchers are helping to future-proof justice 
    Society & Culture

    AI in the law: How UBC researchers are helping to future-proof justice 

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