Consumers value products more on sunny and snowy days but not when it rains
A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to mentally visualize using products associated with the respective weather, which leads to consumers placing a higher value on them.
Feb 27, 2020
UBC experts on cold weather
UBC experts are available to comment on various aspects of cold weather.
Dec 5, 2016