UBC experts on rain and flooding
Two atmospheric rivers are forecast to affect coastal B.C. in the next few days. UBC experts are available to comment.
Oct 26, 2022
UBC experts on drought conditions and impacts
Parts of British Columbia are experiencing significant fall heat, drought, and wildfires. UBC experts are available to comment.
Oct 7, 2022
Consumers value products more on sunny and snowy days but not when it rains
A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to mentally visualize using products associated with the respective weather, which leads to consumers placing a higher value on them.
Feb 27, 2020
UBC experts on cold weather
UBC experts are available to comment on various aspects of cold weather.
Dec 5, 2016