UBC expert on how politicians like Trump use hubris to achieve power
UBC psychology professor Jessica Tracy examines the role of pride in shaping our minds, and how pride helps politicians like Donald Trump attain power.
Pride and prejudice: Pride impacts racism and homophobia
A new University of British Columbia study finds that the way individuals experience the universal emotion of pride directly impacts how racist and homophobic their attitudes toward other people are.
Happy guys finish last, says new study on sexual attractiveness
Women find happy guys significantly less sexually attractive than swaggering or brooding men, according to a new University of British Columbia study that helps to explain the enduring allure of “bad boys” and other iconic gender types.
Nationalism – are the Games giving us permission to be loud, proud and Canadian?
UBC has a number of experts ready to comment on the phenomena of “strategic nationalism” – where hockey fever can induce patriotism – the lightning quick mood changes within social media and the different faces of pride, from authentic to hubristic.