September 27, 2016
UBC psychology professor Jessica Tracy examines the role of pride in shaping our minds, and how pride helps politicians like Donald Trump attain power.
Media Release | April 12, 2012
A new University of British Columbia study finds that the way individuals experience the universal emotion of pride directly impacts how racist and homophobic their attitudes toward other people are.
Media Release | May 24, 2011
Women find happy guys significantly less sexually attractive than swaggering or brooding men, according to a new University of British Columbia study that helps to explain the enduring allure of “bad boys” and other iconic gender types.
February 18, 2010
UBC has a number of experts ready to comment on the phenomena of “strategic nationalism” – where hockey fever can induce patriotism – the lightning quick mood changes within social media and the different faces of pride, from authentic to hubristic.