Oscars

Cats - Universal Pictures

Meet the UBC master’s grad who watched Cats four times—all in the name of scholarship

This Saturday, the 40th annual Golden Raspberry Awards, or the Razzies, will honour the worst films of 2019. Jared Aronoff wrote his master’s thesis on bad cinema to earn an M.A. in cinema and media studies from UBC’s department of theatre and film.

Mar 11, 2020

Credit: Ahmet Yalçınkaya/Unsplash

What this year’s Oscar nominees say about our times

The financing, distribution and promotion of Oscar-worthy films has entered new territory in recent years thanks to the rise of online streaming services, but the films themselves—particularly in 2020—explore territory that seems familiar.

Feb 7, 2020

Branding the Oscars: how marketers leverage the social media buzz

Branding the Oscars: how marketers leverage the social media buzz

A UBC marketing and behavioural science professor discusses how businesses will be utilizing social media during the Oscars to reach consumers.

Feb 19, 2015