Media Release | September 28, 2017
New research co-authored by UBC Sauder School of Business professor Katherine White has shed light on why some people are – and aren’t – motivated by public appeals, and how fundraisers might better tailor requests.
October 25, 2016
Costumes, candy and decorations are flying off store shelves in record numbers, as Halloween draws near.
April 28, 2016
A new UBC Sauder study finds that telling customers there’s product information available online makes people more likely to buy it – even if they don’t actually go to the website.
Media Release | December 14, 2015
Charities looking for donations this season should frame their appeals with concrete messages as opposed to broader, more abstract ideas. But they should take the opposite tack when seeking volunteers, according to new research.
Media Release | September 14, 2015
Guilt can be a powerful tool for motivating self-improvement, according to a new study from UBC’s Sauder School of Business.
Media Release | June 5, 2014
Want to encourage people to do the right thing for the environment? Tell them their rivals are going green, says a new study from UBC’s Sauder School of Business.