Why fundraising appeals fall flat with some would-be donors
New research co-authored by UBC Sauder School of Business professor Katherine White has shed light on why some people are – and aren’t – motivated by public appeals, and how fundraisers might better tailor requests.
Sep 28, 2017
Tricks and treats: the business of Halloween
Costumes, candy and decorations are flying off store shelves in record numbers, as Halloween draws near.
Oct 25, 2016
Product info online can boost sales, even if shoppers never visit website: UBC study
A new UBC Sauder study finds that telling customers there’s product information available online makes people more likely to buy it – even if they don’t actually go to the website.
Apr 28, 2016
Charities: Want cash? Appeal to the head. Want volunteers? Appeal to the heart
Charities looking for donations this season should frame their appeals with concrete messages as opposed to broader, more abstract ideas. But they should take the opposite tack when seeking volunteers, according to new research.
Dec 14, 2015
Guilt helps sell self-improvement products, new UBC Sauder School study finds
Guilt can be a powerful tool for motivating self-improvement, according to a new study from UBC’s Sauder School of Business.
Sep 14, 2015