Katherine White

Crowdfunding can affect consumer product choices — especially when the products do good

A new study from the UBC Sauder School of Business shows that people will pay far more for social good items when they’re crowdfunded.

Dec 16, 2020

More Republicans follow COVID guidelines when they’re told it will protect themselves: study

For decades, scientists have predicted that a deadly pandemic would sweep the globe — but what they didn’t expect was that basic public health measures such as mask wearing and social distancing would become political flashpoints, especially in the United States.

Nov 2, 2020

New study reveals people more likely to donate when reminded of own mortality

New research from the UBC Sauder School of Business shows that people are 30 per cent more likely to donate their assets when faced with their own mortality.

Jul 8, 2020

Consumers’ preferences toward eco-friendly products boil down to how their brains are wired

Katherine White, a professor in the marketing and behavioural science division at the UBC Sauder School of Business, wrote an op-ed for Adweek about the purchasing habits of concrete or abstract […]

Apr 15, 2019

Why fundraising appeals fall flat with some would-be donors

New research co-authored by UBC Sauder School of Business professor Katherine White has shed light on why some people are – and aren’t – motivated by public appeals, and how fundraisers might better tailor requests.

Sep 28, 2017

Tricks and treats: the business of Halloween

Costumes, candy and decorations are flying off store shelves in record numbers, as Halloween draws near.

Oct 25, 2016

Product info online can boost sales, even if shoppers never visit website: UBC study

A new UBC Sauder study finds that telling customers there’s product information available online makes people more likely to buy it – even if they don’t actually go to the website.

Apr 28, 2016

Charities: Want cash? Appeal to the head. Want volunteers? Appeal to the heart

Charities looking for donations this season should frame their appeals with concrete messages as opposed to broader, more abstract ideas. But they should take the opposite tack when seeking volunteers, according to new research.

Dec 14, 2015

Guilt helps sell self-improvement products, new UBC Sauder School study finds

Guilt can be a powerful tool for motivating self-improvement, according to a new study from UBC’s Sauder School of Business.

Sep 14, 2015

Green with envy: Rivalry makes people more eco-conscious

Want to encourage people to do the right thing for the environment? Tell them their rivals are going green, says a new study from UBC’s Sauder School of Business.

Jun 5, 2014