Dr. JoAndrea Hoegg

Frustrated woman pushing shopping cart in grocery store

When consumers buy embarrassing products, they don’t want friendly service

A UBC Sauder School of Business study shows that when people buy blush-inducing items, they choose self-checkout—or failing that, the most robotic human available.

May 18, 2023

A new study from the UBC Sauder School of Business finds combining messages about low donor rates and high support could help save lives.

Incongruent messaging key to getting people to register as organ donors

A new study from the UBC Sauder School of Business finds a subtle shift in organ donor messaging can lead to a big boost in registration.

Apr 19, 2021