Dr. JoAndrea Hoegg
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A new UBC study reveals that the brighter the orange on a male guppy, the more virile it is, solving a long-standing evolutionary puzzle about their flashy colours.
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When consumers buy embarrassing products, they don’t want friendly service
A UBC Sauder School of Business study shows that when people buy blush-inducing items, they choose self-checkout—or failing that, the most robotic human available.
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Incongruent messaging key to getting people to register as organ donors
A new study from the UBC Sauder School of Business finds a subtle shift in organ donor messaging can lead to a big boost in registration.
