Darren Dahl
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A new UBC study reveals that the brighter the orange on a male guppy, the more virile it is, solving a long-standing evolutionary puzzle about their flashy colours.
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New study reveals people more likely to donate when reminded of own mortality
New research from the UBC Sauder School of Business shows that people are 30 per cent more likely to donate their assets when faced with their own mortality.
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Using envy as a marketing tool can backfire
For decades, marketers have used envy to sell, attempting to cash in on consumers’ desire to want what others have. But does it actually work?
