Darren Dahl

The great challenge of luxury stores: how to treat customers who are dressed in tracksuits

GQ España quoted Darren Dahl, of the UBC Sauder School of Business, who led a 2014 study examining the dynamics of staff and customers in luxury sales.

Mar 26, 2019

UBC experts comment on new report on executive education

UBC experts commented on a new survey which found, among others, that many corporate managers consider business schools out of touch with real-world issues. Bruce Wiesner, associate dean of executive […]

Jan 2, 2019

Before applying envy as a tactic, marketers might want to consider their consumers’ self-esteem

Adweek published an op-ed about marketing tactics by Darren Dahl, a professor at UBC’s Sauder School of Business.

Dec 17, 2018

21 tips every first-year student should know

Darren Dahl, senior associate dean and faculty director of the Robert H. Lee Graduate School at UBC’s Sauder School of Business, was quoted in Maclean’s in an article on advice for […]

Dec 6, 2018

Using envy can boost brands but it can also backfire, depending on a consumer’s self-esteem, according to new UBC Sauder School of Business research.

Using envy as a marketing tool can backfire

For decades, marketers have used envy to sell, attempting to cash in on consumers’ desire to want what others have. But does it actually work?

Jun 5, 2018

How Black Friday ads transform calm into chaos

New research co-authored by Darren Dahl, professor in the UBC Sauder School of Business, finds that aggressive behaviour is primed the moment customers are first exposed to retail ads.

Nov 22, 2016

UBC study: Welfare recipients seen as immoral for buying ethical products

Shoppers making ethical purchases, such as buying organic food or environmentally friendly cars, are generally seen as more virtuous – unless they’re receiving government assistance.

Mar 8, 2016

Snobby staff can boost luxury retail sales

When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research from UBC’s Sauder School of Business.

Apr 29, 2014

Retailers should referee customer conflict

A new UBC study says retailers should consider admonishing queue jumpers and thoughtless store browsers to ease aggression between shoppers.

Jun 11, 2013

When perks don’t work: Unearned upgrades embarrassing for consumers

New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.

May 27, 2013

Inviting customer complaints can kill business: UBC research

Giving customers a chance to complain can be a bad idea if customers believe they’re to blame for a product’s failure, a new study from the Sauder School of Business at UBC shows.

Nov 29, 2012