The great challenge of luxury stores: how to treat customers who are dressed in tracksuits
GQ España quoted Darren Dahl, of the UBC Sauder School of Business, who led a 2014 study examining the dynamics of staff and customers in luxury sales.
Mar 26, 2019
UBC experts comment on new report on executive education
UBC experts commented on a new survey which found, among others, that many corporate managers consider business schools out of touch with real-world issues. Bruce Wiesner, associate dean of executive […]
Jan 2, 2019
Before applying envy as a tactic, marketers might want to consider their consumers’ self-esteem
Adweek published an op-ed about marketing tactics by Darren Dahl, a professor at UBC’s Sauder School of Business.
Dec 17, 2018
21 tips every first-year student should know
Darren Dahl, senior associate dean and faculty director of the Robert H. Lee Graduate School at UBC’s Sauder School of Business, was quoted in Maclean’s in an article on advice for […]
Dec 6, 2018
Using envy as a marketing tool can backfire
For decades, marketers have used envy to sell, attempting to cash in on consumers’ desire to want what others have. But does it actually work?
Jun 5, 2018
How Black Friday ads transform calm into chaos
New research co-authored by Darren Dahl, professor in the UBC Sauder School of Business, finds that aggressive behaviour is primed the moment customers are first exposed to retail ads.
Nov 22, 2016
UBC study: Welfare recipients seen as immoral for buying ethical products
Shoppers making ethical purchases, such as buying organic food or environmentally friendly cars, are generally seen as more virtuous – unless they’re receiving government assistance.
Mar 8, 2016
Snobby staff can boost luxury retail sales
When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research from UBC’s Sauder School of Business.
Apr 29, 2014
Retailers should referee customer conflict
A new UBC study says retailers should consider admonishing queue jumpers and thoughtless store browsers to ease aggression between shoppers.
Jun 11, 2013
When perks don’t work: Unearned upgrades embarrassing for consumers
New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.
May 27, 2013