crowdfunding
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As of March 2024, the university has raised more than $33.4 million towards its goal of $100 million for the Student Affordability Initiative through FORWARD, the fundraising campaign for UBC.
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Crowdfunding can affect consumer product choices — especially when the products do good
A new study from the UBC Sauder School of Business shows that people will pay far more for social good items when they’re crowdfunded.
