Charities: Want cash? Appeal to the head. Want volunteers? Appeal to the heart
Charities looking for donations this season should frame their appeals with concrete messages as opposed to broader, more abstract ideas. But they should take the opposite tack when seeking volunteers, according to new research.
Christmas in September: Why it’s already holiday season at the mall
Shoppers have probably noticed Christmas displays going up in stores already and are likely wondering: is it too soon?
UBC experts available for holiday related stories
The festive season is upon us and researchers at the University of British Columbia are available to shed light on…