Media Release | December 14, 2015
Charities looking for donations this season should frame their appeals with concrete messages as opposed to broader, more abstract ideas. But they should take the opposite tack when seeking volunteers, according to new research.
Media Release | September 15, 2015
Shoppers have probably noticed Christmas displays going up in stores already and are likely wondering: is it too soon?
December 6, 2011
The festive season is upon us and researchers at the University of British Columbia are available to shed light on…