Alan Kingstone
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When people were offered a 0.01% chance at winning $1,000 instead of 10 cents for returning their bottles, they recycled 47% more bottles. The cost was the same.
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People think and behave differently in virtual reality than they do in real life
Immersive virtual reality (VR) can be remarkably lifelike, but new UBC research has found a yawning gap between how people respond psychologically in VR and how they respond in real life.
