Marketing and Behavioural Science
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Assistant Professor of Marketing
- Role of marketing in obesity
- food industry and food marketing
- calorie labelling
- role of food enjoyment
- restaurant management
- hedonic consumption
- sensory perception
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Professor, Academic Director, Peter P. Dhillon Centre for Business Ethics
- Consumer behaviour
- consumer, psychology
- sustainability
- ethics
- sustainable consumption
- identity
- social influence
- social psychology
- social responsibility
- behavioural insights
- behavioural science
- behavioural economics
- behaviour change
- prosocial behaviour
- donation behaviour
- charitable giving
- emotions
- marketing
- branding
UBC EXPERTS ON TOPICAL ISSUES
