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UBC In The News

Mar 9, 2021

Researchers are planning to use a network of air quality sensors, mobile monitoring and sophisticated analysis instruments to locate and study air pollutants. Credit: Ria Puskas/Unsplash

UBC experts team up to tackle air pollution with network of sensors

Air pollution is an urgent problem linked to as many as nine million deaths per year worldwide and 14,000 annually in Canada, primarily from related heart and lung diseases. A group of UBC experts are determined to mount a rapid response through research.

Mar 9, 2021

Researchers tested their hypothesis with multiple field studies, including one at a local farmers market where they sold both attractive and unattractive tomatoes, carrots and potatoes.

The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’

Few marketers would recommend that clients call their products ugly — but new research from UBC Sauder shows that when it comes to selling misshapen fruits and vegetables, labeling them as “ugly” can be a recipe for marketing success, while diverting millions of tons of edible produce from landfills.

Mar 9, 2021

Credit: naturalflow/Flickr

UBC experts on 10th anniversary of the Great East Japan Earthquake and Fukushima nuclear disaster

Thursday, March 11, 2021 marks a decade since the 2011 Great East Japan Earthquake, which resulted in a tsunami as well as the Fukushima nuclear disaster.

Mar 9, 2021