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A new UBC study reveals that the brighter the orange on a male guppy, the more virile it is, solving a long-standing evolutionary puzzle about their flashy colours.
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Injuries and loss of life boost religious faith after disasters
Weather-related disasters can make people more religious but it depends on the toll they inflict, suggests new UBC research.
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Using envy as a marketing tool can backfire
For decades, marketers have used envy to sell, attempting to cash in on consumers’ desire to want what others have. But does it actually work?
