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UBC experts on Elon Musk’s offer to buy Twitter

Billionaire Tesla co-founder Elon Musk is reportedly finalizing a purchase of Twitter that would put the social network back in private hands. UBC experts are available to comment on the deal’s implications.

Apr 25, 2022

Branding the Oscars: how marketers leverage the social media buzz

Branding the Oscars: how marketers leverage the social media buzz

A UBC marketing and behavioural science professor discusses how businesses will be utilizing social media during the Oscars to reach consumers.

Feb 19, 2015

Twitter the right prescription for sharing health research: UBC study

Twitter the right prescription for sharing health research: UBC study

Using Twitter can help physicians be better prepared to answer questions from their patients, according to UBC researchers.

Feb 14, 2015

People more likely to lie when texting: UBC research

Text messaging leads people to be more deceitful when compared to other modes of communication, according to Sauder School of Business researchers at the University of British Columbia.

Dec 20, 2011

Canadians find mainstream news media more trustworthy than social networks: study

The increased competition for attention in the digital era has not eroded public confidence in the mainstream news media, according to a study by researchers from UBC’s Graduate School of Journalism.

May 11, 2011