Branding the Oscars: how marketers leverage the social media buzz
A UBC marketing and behavioural science professor discusses how businesses will be utilizing social media during the Oscars to reach consumers.
Feb 19, 2015
Twitter the right prescription for sharing health research: UBC study
Using Twitter can help physicians be better prepared to answer questions from their patients, according to UBC researchers.
Feb 14, 2015
People more likely to lie when texting: UBC research
Text messaging leads people to be more deceitful when compared to other modes of communication, according to Sauder School of Business researchers at the University of British Columbia.
Dec 20, 2011