David Hardisty

Airplane Passenger

How to make carbon pricing palatable to air travellers

Travellers are willing to pay a little more for flights if they know the extra money will be used to address carbon emissions, a new study from the UBC Sauder School of Business has found.

Oct 2, 2019

Shoppers more likely to pay for upgrades when extra cost is an ‘add-on,’ study finds

Shoppers more likely to pay for upgrades when extra cost is an ‘add-on,’ study finds

Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher overall price, according to new research from the UBC Sauder School of Business.

Sep 10, 2019

Credit: Markus Spiske/Unsplash

Amateur investors fail to diversify and are better off choosing stocks at random

Whether they’re aiming to avoid high financial management fees, control their own investments, or enjoy the thrill of playing the market, more consumers are opening investment accounts and making their own stock picks.

Aug 14, 2019

‘Tis the season to be green?

The Squamish Chief quoted David Hardisty, a marketing and behavioural science professor at UBC’s Sauder School of Business, in an article about ethical behaviour during the Christmas season. “Try to […]

Dec 19, 2018

Are corporations at pride parades simply self-serving?

Are corporations at pride parades simply self-serving?

With the Vancouver Pride Festival coming up this weekend, a growing number of corporations have been participating in the parade, as well as sponsoring Pride events and running ad campaigns featuring rainbows and same-sex couples.

Jul 30, 2015

Lecture in the World’s Smallest Classroom

Lecture in the World’s Smallest Classroom

A business lecture in the world’s smallest moving classroom, taught to unsuspecting professionals by Sauder Prof. David Hardisty.

Jan 16, 2014