Get it over with, or procrastinate? New research explores our decision-making process
When it’s time to schedule a vacation, most people will do it right away. But when it comes to booking a root canal, some people will procrastinate while others will put it at the top of their to-do list.
Jun 2, 2020
How to make carbon pricing palatable to air travellers
Travellers are willing to pay a little more for flights if they know the extra money will be used to address carbon emissions, a new study from the UBC Sauder School of Business has found.
Oct 2, 2019
Shoppers more likely to pay for upgrades when extra cost is an ‘add-on,’ study finds
Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher overall price, according to new research from the UBC Sauder School of Business.
Sep 10, 2019
Amateur investors fail to diversify and are better off choosing stocks at random
Whether they’re aiming to avoid high financial management fees, control their own investments, or enjoy the thrill of playing the market, more consumers are opening investment accounts and making their own stock picks.
Aug 14, 2019
‘Tis the season to be green?
The Squamish Chief quoted David Hardisty, a marketing and behavioural science professor at UBC’s Sauder School of Business, in an article about ethical behaviour during the Christmas season. “Try to […]
Dec 19, 2018
Are corporations at pride parades simply self-serving?
With the Vancouver Pride Festival coming up this weekend, a growing number of corporations have been participating in the parade, as well as sponsoring Pride events and running ad campaigns featuring rainbows and same-sex couples.
Jul 30, 2015