David Hardisty

Investing stock market

Amateur investors fail to diversify and are better off choosing stocks at random

Whether they’re aiming to avoid high financial management fees, control their own investments, or enjoy the thrill of playing the market, more consumers are opening investment accounts and making their own stock picks.

Aug 14, 2019

‘Tis the season to be green?

The Squamish Chief quoted David Hardisty, a marketing and behavioural science professor at UBC’s Sauder School of Business, in an article about ethical behaviour during the Christmas season. “Try to […]

Dec 19, 2018

Are corporations at pride parades simply self-serving?

Are corporations at pride parades simply self-serving?

With the Vancouver Pride Festival coming up this weekend, a growing number of corporations have been participating in the parade, as well as sponsoring Pride events and running ad campaigns featuring rainbows and same-sex couples.

Jul 30, 2015

Lecture in the World’s Smallest Classroom

Lecture in the World’s Smallest Classroom

A business lecture in the world’s smallest moving classroom, taught to unsuspecting professionals by Sauder Prof. David Hardisty.

Jan 16, 2014