UBC Development and Alumni Engagement Annual Giving won eight 2011 CASE District VIII Communication Awards. Three gold awards were awarded to the the Hong Kong, Belkin Art Gallery and Year End campaigns, three silver awards for the Camp Out, Belkin Art Gallery and the annual alumni appeal campaigns, and two bronze awards for the Museum of Anthropology campaigns.
The Alumni Affairs Trek Magazine was also recognized with a silver in the Print General Interest Magazines category.
The UBC Public Affairs office has won silver in the Projects and Programs category of the 2011 CASE Awards Competition for its UBC Media Outreach Campaign in the 2010 Olympic and Paralympic Winter Games.
In 2010, UBC launched a media relations outreach with the objective of raising the university’s international profile during the 2010 Vancouver Olympic and Paralympic Winter Games and beyond.
UBC’s 2010 media relations outreach positioned UBC students, faculty experts, and research for national and international media covering the Games. The strategy garnered an 18 per cent increase in media coverage, giving the campus more media coverage than any other Canadian university from January-March 2010.
Key elements included a flagship media relations booth, an online newsroom, experts guides, daily tipsheets of experts and story ideas, a programmable TV system, and strategic advertisements.
