Research by Yann Cornil, a professor of marketing at UBC’s Sauder School of Business, was featured in a U.S. News & World Report story on the connection between poor eating habits and the success of your favourite sports team.
Cornil and Pierre Chandon, director of the Sorbonne INSEAD Behavioural Lab in Paris, found losses particularly impacted the eating choices of study participants in eight cities with passionate NFL fan bases.
Fans made better food choices when their teams won.
