Business in Vancouver interviewed Darren Dahl, director of UBC’s Robert H. Lee Graduate School, for a story on the business challenges at the PNE.
Three years ago the annual summer fair started a five-year revitalization strategy to keep crowds coming back.
“Rather than taking a mass approach to the PNE, they are trying to be much more refined in their efforts by targeting much more refined market segments,” Dahl said.“It’s an evolution or a more mature approach to their marketing where they’re actually trying to give out a value proposition to different segments.”
