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Product info online can boost sales, even if shoppers never visit website: UBC study

Product info online can boost sales, even if shoppers never visit website: UBC study

A new UBC Sauder study finds that telling customers there’s product information available online makes people more likely to buy it – even if they don’t actually go to the website.

Apr 28, 2016

Retailers should referee customer conflict

Retailers should referee customer conflict

A new UBC study says retailers should consider admonishing queue jumpers and thoughtless store browsers to ease aggression between shoppers.

Jun 11, 2013

UBC experts available for holiday related stories

The festive season is upon us and researchers at the University of British Columbia are available to shed light on…

Dec 6, 2011

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