Shame and honour increase cooperation: UBC study informs future strategy for tackling global challenges
onour and shame work equally well in encouraging social cooperation, according to a new study by researchers at the University of British Columbia and the Germany’s Max Planck Institute for Evolutionary Biology.
Happy guys finish last, says new study on sexual attractiveness
Women find happy guys significantly less sexually attractive than swaggering or brooding men, according to a new University of British Columbia study that helps to explain the enduring allure of “bad boys” and other iconic gender types.
Nationalism – are the Games giving us permission to be loud, proud and Canadian?
UBC has a number of experts ready to comment on the phenomena of “strategic nationalism” – where hockey fever can induce patriotism – the lightning quick mood changes within social media and the different faces of pride, from authentic to hubristic.