morality

Dr. Azim Shariff on a stage giving a talk at a TED Conference

Why humans respect hard work regardless of results

Have you ever had a co-worker make a big show of how hard they work—even though they don’t get great results? They do this because people attach moral value to hard work, something Dr. Azim Shariff calls “effort moralization.”

May 11, 2023

UBC gains $3.8 million for major studies on religion, security, trade

The University of British Columbia has launched major new research projects on religion and morality, terrorism and security, international relations in the digital age, free trade and sustainability, thanks to $3.8 million in new funding from Canada’s Social Sciences and Humanities Research Council (SSHRC).

May 25, 2012

Media reports about uncommon acts of goodness can make good people even better: UBC study

People with a strong moral identity are measurably inspired to do good after being exposed to media stories about uncommon acts of human goodness, according to research at the University of British Columbia’s Sauder School of Business.

Mar 29, 2011