A UBC marketing and behavioural science professor discusses how businesses will be utilizing social media during the Oscars to reach consumers.
Feb 19, 2015
A new UBC study says retailers should consider admonishing queue jumpers and thoughtless store browsers to ease aggression between shoppers.
Jun 11, 2013
New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.
May 27, 2013
Will Vancouver 2010 athletes strike gold with hefty endorsement contracts? There’s a good chance they will, says UBC business professor Paul Cubbon, an expert on branding, brand reputations and marketing.
Feb 26, 2010
With Stephen Colbert arriving in Vancouver today, the University of British Columbia has faculty experts and a graduate student who can comment on political satire sponsorship and branding at the Winter Games.
Feb 17, 2010
An information source that gives journalists access to UBC’s expertise.
