Branding the Oscars: how marketers leverage the social media buzz
A UBC marketing and behavioural science professor discusses how businesses will be utilizing social media during the Oscars to reach consumers.
Feb 19, 2015
Retailers should referee customer conflict
A new UBC study says retailers should consider admonishing queue jumpers and thoughtless store browsers to ease aggression between shoppers.
Jun 11, 2013
When perks don’t work: Unearned upgrades embarrassing for consumers
New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.
May 27, 2013
Athletes cash in on Games
Will Vancouver 2010 athletes strike gold with hefty endorsement contracts? There’s a good chance they will, says UBC business professor Paul Cubbon, an expert on branding, brand reputations and marketing.
Feb 26, 2010