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Home / branding

branding

Branding the Oscars: how marketers leverage the social media buzz

Branding the Oscars: how marketers leverage the social media buzz

A UBC marketing and behavioural science professor discusses how businesses will be utilizing social media during the Oscars to reach consumers.

Feb 19, 2015

Retailers should referee customer conflict

Retailers should referee customer conflict

A new UBC study says retailers should consider admonishing queue jumpers and thoughtless store browsers to ease aggression between shoppers.

Jun 11, 2013

When perks don’t work: Unearned upgrades embarrassing for consumers

When perks don’t work: Unearned upgrades embarrassing for consumers

New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.

May 27, 2013

Athletes cash in on Games

Will Vancouver 2010 athletes strike gold with hefty endorsement contracts? There’s a good chance they will, says UBC business professor Paul Cubbon, an expert on branding, brand reputations and marketing.

Feb 26, 2010

Political satire, sponsorship and the Games

With Stephen Colbert arriving in Vancouver today, the University of British Columbia has faculty experts and a graduate student who can comment on political satire sponsorship and branding at the Winter Games.

Feb 17, 2010

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