February 12, 2016
Looking for love this Valentine’s Day? Let science help you out. UBC’s Alec Beall, a PhD candidate in psychology, sums up the research into sexual attraction and offers a few tips for enhancing your appeal this weekend.
Media Release | May 24, 2011
Women find happy guys significantly less sexually attractive than swaggering or brooding men, according to a new University of British Columbia study that helps to explain the enduring allure of “bad boys” and other iconic gender types.