A UBC study has found that perfect-looking mannequins may be putting people off instead of encouraging them to make a purchase, Radio Canada reported.
“When that mannequin is an example of perfection, it reminds people who are vulnerable that they don’t measure up,” said UBC Sauder professor and study co-author Darren Dahl. “The problem is the beauty ideal that mannequins represent. When people feel they don’t meet that ideal, their view of the product dims as well.”
