Yann Cornil, a UBC marketing professor, was quoted in a Global story about the greatest Canadian brands.
Cornil said Tim Hortons relies on its Canadian identity in international marketing and product placement in popular American television shows.
Yann Cornil, a UBC marketing professor, was quoted in a Global story about the greatest Canadian brands.
Cornil said Tim Hortons relies on its Canadian identity in international marketing and product placement in popular American television shows.
