Dec 22, 2016
UBC PhD candidate Ashley Whillans penned an op-ed that appeared in The Conversation and SFGate about her new research on what inspires individuals to donate.
Whillans’ research suggests that tailoring messages to fit with people’s wealth-based mindsets and motivations encourages charitable giving across the socioeconomic spectrum.
The story also appeared on the CBC News and Yahoo News. Whillans also appeared on CBC’s BC Almanac. The segment beings at the 00:03:00 mark.
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