Global featured UBC Sauder School of Business research that sheds light on why violence often occurs during Black Friday retail sales.
Participants in the study were found to be more aggressive playing video games after they had seen Black Friday ads.
“We found across both genders that there was a significant change in the testosterone,” said Darren Dahl, study co-author and Sauder associate dean.
Dahl also spoke to Business in Vancouver and Metro News on the same topic.
