How did climate advocates get the Fort Mac conversation so wrong?

An article in the Huffington Post examining how climate change is involved in the conversation around the Fort McMurray wildfire quotes Simon Donner, associate professor of climatology at UBC.

“There’s no formula for when it’s appropriate to talk about climate change,” said Donner. “I think it just really depends on the circumstances of any extreme event.”

“It doesn’t seem like a smart way to engage the part of Canada that is resistant to action to combat climate change,” Donner added. “We need to ask: what’s effective?”