Loblaw’s is rolling out a line of misshapen fruits and vegetables in their B.C. grocery chains, according to 24 Hours. The company says the produce will be discounted at up to 30 per cent than the traditional price.
“There could be certain segments of consumers who are price sensitive, and I know there have been complaints about rising prices of certain things because of the Canadian dollar. So it’s possible that for some segments that might be a lure,” said UBC Sauder School of Business professor Kate White. “I think there could also be a segment of consumers that is also motivated by the idea that we shouldn’t be being wasteful and it’s the socially responsible thing to do.”
