Ning Nan, an assistant professor at UBC’s Sauder School of Business, gave comments to the Toronto Star about a popular Chinese mobile app’s failure to take hold in North America.
WeChat is used by nearly everyone in mainland China but doesn’t have a customer base or local networks in the U.S., Nan said. It’s also an all-in-one social network hat meshes work and family connections, while in North America, people tend to draw a clear line between work, family and friends.
