Campaign promotes value of UBC research

UBC President Martha Piper conferred her first “honorary degrees” on eight
diapered infants last week at the launch of the UBC Research Awareness
Campaign.

The one- to two-year-olds received honorary “infant scientist” degrees in the
First Nations Longhouse from Chancellor Bill Sauder and President Piper.

After tapping them each on the head with a “Think About It” cap, the chancellor
said that he looked forward to admitting them officially “in the new
millenium.”

The infants, together with their parents, recently volunteered to help with
Psychology Prof. Janet Werker’s
research
into how infants process speech.

Bernie Bressler, vice-president, Research, said the graduation ceremony marked
a lively beginning to an ongoing effort to promote the diversity and value of
UBC research.

“The university has a dual mission of teaching and research,” said Bressler.
“We have a responsibility to make the public aware of linkages between the two
as well as the positive impact that UBC research initiatives have on
communities locally, across Canada and abroad.”

Bressler said that UBC conducts the vast majority of research in the province
with more than 4,000 research projects annually.

University researchers attract upwards of $135 million each year from
government, industry and foundations.

In the last 12 years, UBC research has led to the creation of 71 spin-off
companies, employing 1,500 British Columbians and generating close to $634
million in investment.

Bressler lauded UBC’s participation in all 14 research networks in the federal
government’s Networks of Centres of Excellence program, noting that the
Canadian Genetic Diseases Network at UBC recently had its funding extended for
seven years.

However, he said, researchers at UBC and across Canada have serious concerns
about their future, particularly in the area of basic research.

He said cuts to the three federal granting councils — the Medical Research
Council of Canada (MRC), the Natural Sciences and Engineering Research Council
(NSERC) and the Social Sciences and Humanities Research Council (SSHRC) — are
jeopardizing basic research across the country.

“A great deal of public attention has been focused on the campus’s physical
transformation over the past decade,” said Bressler. “The purpose of this
research awareness campaign is to trumpet the value and excellence of UBC’s
intellectual infrastructure — its faculty, staff, students and alumni.”

The Board of Governors broke from its regularly scheduled meeting to attend the
launch.

Board Chair Shirley Chan said board members unanimously support the research
awareness campaign “because research is one of the most important ways this
university serves the people of British Columbia.”


Bressler ended his remarks by saying that the campaign would not succeed
without the participation of all members of the campus community.

“We all have a responsibility to make the public aware of what we do,” Bressler
said. “Whether faculty, students, staff or alumni — we must all become
advocates for UBC research.”

Campaign co-ordinator Charlie Ker of the UBC Public Affairs Office said people
can learn more about UBC Research through a Web site at www.research.ubc.ca.

Ker said a series of radio and print advertisements are being proposed for the
new year to give people a better understanding of the scope of UBC research and
its impact on people and communities throughout the province.