October 1, 2010
Students, staff and experts from the University of British Columbia are ready to comment on the 2010 Commonwealth Games that kick off in Delhi, India, on Sunday, Oct. 3
February 26, 2010
Will Vancouver 2010 athletes strike gold with hefty endorsement contracts? There’s a good chance they will, says UBC business professor Paul Cubbon, an expert on branding, brand reputations and marketing.
February 25, 2010
Sport wasn’t the only winning act of the 2010 Winter Olympics. Music, art, performances and programs riveted hundreds of thousands of onlookers who gathered in official venues and on city streets to enjoy Olympic-inspired culture.
Media Release | February 19, 2010
The University of British Columbia has launched a centre that will help future host regions learn from Canada’s experience hosting the 2010 Olympic and Paralympic Winter Games.
February 18, 2010
UBC has a number of experts ready to comment on the phenomena of “strategic nationalism” – where hockey fever can induce patriotism – the lightning quick mood changes within social media and the different faces of pride, from authentic to hubristic.