UBC athletes, coaches head to the Commonwealth Games
Students, staff and experts from the University of British Columbia are ready to comment on the 2010 Commonwealth Games that kick off in Delhi, India, on Sunday, Oct. 3
Oct 1, 2010
Athletes cash in on Games
Will Vancouver 2010 athletes strike gold with hefty endorsement contracts? There’s a good chance they will, says UBC business professor Paul Cubbon, an expert on branding, brand reputations and marketing.
Feb 26, 2010
The cultural legacy of the 2010 Winter Olympics
Sport wasn’t the only winning act of the 2010 Winter Olympics. Music, art, performances and programs riveted hundreds of thousands of onlookers who gathered in official venues and on city streets to enjoy Olympic-inspired culture.
Feb 25, 2010
New UBC centre will use 2010 experience to help maximize sustainable benefits from sport
The University of British Columbia has launched a centre that will help future host regions learn from Canada’s experience hosting the 2010 Olympic and Paralympic Winter Games.
Feb 19, 2010
Nationalism – are the Games giving us permission to be loud, proud and Canadian?
UBC has a number of experts ready to comment on the phenomena of “strategic nationalism” – where hockey fever can induce patriotism – the lightning quick mood changes within social media and the different faces of pride, from authentic to hubristic.
Feb 18, 2010