Global highlighted UBC Sauder School of Business research that explains why violence often occurs during Black Friday retail sales.
“What our research shows is that it starts early,” said study co-author and Sauder associate dean Darren Dahl. “As soon as people pick up the flyer and take a look at the sale, if what they see is it’s a scarce good, there’s not a lot of them out there, you’re going to have to get down to the store early, it starts to get people in the mood for a bit of an aggressive experience.”
Similar stories appeared in the Vancouver Sun and Regina Leader-Post and on News 1130.
