Media Release | May 11, 2017
New research suggests that simply telling a young man that an energy drink has been added to his alcoholic beverage can make him feel more intoxicated, daring and sexually self-confident.
October 19, 2016
New research from the UBC Sauder School of Business suggests that simply imagining the taste, smell and texture of food or drink can lead consumers to happily choose smaller portions and even increase their satisfaction.
December 9, 2015
People who revel in the tastes, sights and scents of food report higher well-being than those who eat simply to satisfy their hunger, according to a new study.
October 19, 2015
If the Blue Jays get knocked out of the playoffs, their fans will likely overeat the next day, according to a study by Assistant Professor Yann Cornil of UBC’s Sauder School of Business.